How To Start A Marketing Or Consulting Company
After social media became popular, everyone all of a sudden wanted to own a marketing or consulting company. It's a quick and easy way to make good money for those that know what they are doing. I started a marketing/consulting company right after I grew my cleaning service to a multi-million dollar company. I figured that those in similar industries would pay good money to get help from someone who's done it. So in the service industry, I started, and we gained traction early on.
Later after I grew other businesses and gained more experience, my firm went on to expand to more industries. You can say we did it a bit differently. First, we did it ourselves, and then we advertised our services.
Today those who start, usually start with zero experience, which is fine as long as you can guarantee the results you promise. Whether you're starting a marketing or consulting company my way or you're starting it as your first business, I will show you how to turn your startup into a successful brand. Before I start, here are some pros and cons of starting a marketing or consulting business:
Pros of starting a marketing or consulting business
Low startup costs (under a $1,000)
Easy to scale
Unlimited income potential
You can have a client the very same day
Can all be done online and from home
High ticket sales
Cons of starting a marketing or consulting business
You have to have good communication skills
If you decided that this is the business for you, let's gets started.
Pick a specific industry that you'd like to focus on. Don't be the person who goes after all the industries. Be specific and start with one until you build up your credibility. If you like fitness, go after supplement companies or go after personal trainers. You can expand later.
Find the niche you want to work with and target those business owners only. You need to do that because startups can't afford high prices, but they are easier to sell, while larger businesses need a lot more convincing to sell. When marketing, you can quickly draw beginners in by offering low prices. Larger companies won't even acknowledge such deals. Decide which niche you'll go after or you will end up with none.
Have an idea of your end goal. This is important because the preparation will be different, and you'll want to prepare everything accordingly. For example, understand if your end goal is to stick with one industry forever or if you're going to be working with different industries later on. Knowing your vision is essential, and you'll see why below.
Find a short, memorable, and easy to pronounce name for your company. Also, make sure that the name you go with is available when buying a domain. For example, when you look at all the companies, I'm part of; Sassy Egg, King of Maids, BookingKoala, Saleshangry, 1PRCNT, they all had those domains open:
Having the same domain as your name will make your company look more professional. When buying your domain or seeing if your name is open, you can use:
Also, when picking your name make sure that it fits your vision. If you're selling training for gym owners, you may go with a name such as 'Gym Marketing.' However, this becomes a problem if you decide to expand your service to different industries outside the fitness world.
Due to the name, everyone will automatically assume you only offer training to gym owners and changing your name later is a big deal. Many of those who remember your name may no longer recognize you. It's important to set everything to align with your vision.
You'll need to find a good logo for your business. Make it look professional and relevant to whatever it is that you are selling. Good logos are memorable and simple. If you need help making a logo, you can visit Fiverr.
You will need a website with a blog, and making a website on your own is extremely easy. All you need to do is sign up for a service that gives you all the tools you need to build a site yourself in only a few hours. These services are also very affordable, saving you thousands of dollars by avoiding expensive developers and designers.
Wix is an excellent service that I use for my personal and marketing company website needs. You can create and design your pages within minutes, plus they allow you to have a blog which is what you will need to grow a marketing and consulting company.
When creating your website, focus on your one industry and niche. Again, if you want personal trainers to use your services, talk about how a personal trainer would get clients. Create a bunch of blog posts titled:
How to get more clients as a new personal trainer
Where to find leads when you're starting as a personal trainer
For new personal trainers: how to establish your new business
Topics such as those create interest, and when you talk about valid points that make sense to the reader, they will assume that you are the authority. If you've been in business for a while, you probably will be, but if you're new, you may need to study up on your industry.
The content has to be 'wow' content - things the reader never knew before but yet made them amazed. If you do this correctly, they will sell themselves.
Once you start to gain clients regularly, you can begin to optimize your site to increase conversions and sales. Click here to see a list of tools that will help you with that when that time comes.
When you start, make sure to register your business online.
LegalZoom is a service that will help you register your business online. Provide them with some information, and they will file in the necessary paperwork on your behalf. Once the process is complete, they will send you legal paperwork stating that you are an official business.
On top of that, LegalZoom also offers other services you may use in the future. I used them a few times when I started because they provide legal advice for a very affordable price.
Make sure that you are prepared with a desktop or a laptop. If your budget is tight, invest in a keyboard for your tablet if you have one. This doesn't have to be an expensive purchase. See what offers you can find on Amazon - click here to view offers.
Working on a larger screen is much more comfortable. I can't imagine starting out on a phone or a tablet. On top of that, a lot of the services that you will be using are not mobile compatible. Be well prepared.
Focus on establishing a brand the moment you start your firm. People trust brands and building trust in the first few years should be your primary focus. Focus on your online image; get more testimonials and more publicity for your company. The more trainers review your company, the easier it will be to sell future ones. Remember, it's more effective to have ten trainers review your company when trying to sell more trainers versus having a mix of reviews from different industries, hence why you should start in one industry.
If you have little to no money, don't go starting with paid ads, nor should you go out and hire a marketing company that offers services for $250 a month. It will end bad nine out of ten times.
All you have to do is navigate a business owner to your blog and let them get sold on their own terms. If you have great content, that is enough. Those that are struggling will immediately fill out a contact form and reach out (make sure that is also on your site). If they are not ready now, they will need your services in the future, and the important thing now is that they know about them.
To navigate them over to your blog, grab their attention. The best tactic I found is to cold email them saying, "Sassy Egg would like to feature your business on our blog." - You can interview them or do anything that will help your future readers. Interviews are fantastic because they offer useful information to other trainers, and it also puts them under the assumption that the person who's done the interview uses your services. It's a nifty trick.
The moment someone sees they are being featured, they get excited, and they immediately visit the site. At that moment, they become aware of your brand.
Sign up for PipeDrive because their services will let you track if emails have been opened and links have been clicked (plus more). A lot of users don't open their emails, and this will give you an idea if you should try again. Don't email the people who already clicked a link and landed on your blog; you'll annoy them.
Keep repeating the same process until you see $5,000 in profit per month. Once you hit that goal, you should now start experimenting with your marketing ideas.
As you can see, we aren't using any sleazy tactics that will only hurt your brand in the long run. There are no landing pages; there is only good content establishing you as the authority to the reader.
Another service you should use is Mouseflow - They will help you track actions taken on your website, which becomes essential when improving your blog posts and website. The service will track where exactly the user stopped reading and left your site. If you see too many of such actions, it's a safe indicator that your blog post or page needs improvement.
I'd also recommend checking out a blog post I wrote on how to sell more stuff - click here.
If you ever are thinking about hiring a marketing company, I'd also encourage you to read this post - click here.
Always remember the fundamentals
Bookmark this entire guide and come back to it whenever you are confused about something. These are the fundamentals of building a big brand on a low budget, and you will never want to forget them. Fundamentals will get you to the big leagues.
Look at it this way; in basketball, there is a proper way of shooting a basketball. If you are a shooting guard using the wrong shooting form for 20 years, you're going to miss out on a lot of awards, records, and opportunities. The same applies to business. If you don't learn the fundamentals, you will leave a lot of money on the table. Not only that, but it will take you longer to generate any sales, resulting in frustration.
Focusing on the fundamentals of the business will help you get small wins faster, which are vital to keeping you motivated, preventing you from eventually quitting. I know this is a lot to take in all at once, but if you keep working at this daily, it will start to become part of you.
Remember, every success story has a beginning.