How To Start A Blogging Business Step By Step
Updated: Oct 17, 2019
Starting a blog as a way of making money is a fantastic idea. The majority of the companies I am a part of use a blog as a way of generating revenue through promotion and recommendations. You can use this method in any industry. Here are some examples:
Pretty much anything you can come up with
Lets quickly take a look at some of the pros and cons of starting a blogging business:
Pros of starting a blogging business
Low start-up costs (under a $1,000)
Easy to scale
Unlimited income potential
You can make money the very same day
Can all be done online and from home
My favorite, recurring revenue
Cons of starting a blogging business
None that come to mind
If you decided that this is the business for you, let's gets started.
Pick an industry that you'll enjoy because you will be writing a lot about it. You will also want to pick an industry that you have experience in and don't worry even if you're 18 you are experienced at something. Take for example video gaming; if you've been gaming since eight years old, you have a lot to offer to a beginner.
Have an idea of your end goal. This is important because the preparation will be different, and you'll want to prepare everything accordingly. For example, understand if your end goal is to write about gaming forever or if you're going to write about other topics in the future. Knowing your vision is essential, and you'll see why below.
Find a short, memorable, and easy to pronounce name for your blogging company. Also, make sure that the name you go with is available when buying a domain. For example, when you look at all the companies, I'm part of; Sassy Egg, King of Maids, BookingKoala, Saleshangry, 1PRCNT, they all had those domains open:
Having the same domain as your name will make your company look more professional. When buying your domain or seeing if your name is open, you can use:
Also, when picking your name make sure that it fits your vision. If you're writing specifically about gaming, you may go with a name such as 'Everything Gaming.' However, this becomes a problem if you decide to expand your writing to action figures or more non-relevant topics.
Due to the name, everyone will automatically assume you only specialize in the topic gaming and changing your name later is a big deal. Many of those who remember your name may no longer recognize you. It's important to set everything to align with your vision. I always recommend going with a more broad name unless you know you will stick with the same topic.
You'll need to find a good logo for your business. Make it look professional and relevant to whatever it is that you are selling. Good logos are memorable and simple. If you need help making a logo, you can visit Fiverr.
You will need a website designed for blogging, and making a website on your own is extremely easy. All you need to do is sign up for a service that gives you all the tools you need to build a blogging site yourself in only a few hours. These services are also very affordable, saving you thousands of dollars by avoiding expensive developers and designers.
If you're starting, Wix is more than enough. It has all the capabilities you will need to run a successful blog, and if you ever need something more custom, you can always switch in the long run. If you're worried about SEO and losing your rankings, don't. If you do the process correctly, you won't lose any of your hard-earned rankings; however, you will spend a long time switching everything over. The blog you are currently on (my blog) is also made on Wix, and the software is affordable and extremely easy to use.
If you need something more custom, we can build you something on Wordpress - click here to visit my marketing company to get a quote on building a custom website.
When setting up your website, you will want to understand what you will be promoting; are you promoting your own products or someone else's or perhaps both? No matter what you promote, you have to do so by adding value to the reader. I would encourage you to read my entire blog so that you can see how we promote products.
It's important to understand that the reader is coming to you for help, and if you give them a lousy recommendation, you will lose credibility. Even if it's your own product, you have to take feedback seriously and improve your product so that there are no complaints from your customers.
As a quick example of how our site makes money; if you decide to go with our recommendation above, we earn a commission. If you choose to use Sassy Egg to build you a custom site, we make a sale. Regardless of choice, we make some money from you, the reader; however, we need to give you the right recommendation to keep credibility. I recommend Wix because I use them for multiple sites and I wouldn't recommend using Weebly or Squarespace because I used them before and I didn't like any of them. Not only that, but Wix is also the biggest and most famous builder in the industry.
See how I'm showing you exactly how this blog makes money? It's building credibility because if you try it, it's a guarantee that you will get the same results and you will return for more information.
I'm giving you this information explicitly in this blog post because that is what you came here for and I want to make sure you get the entire picture so that you too can create a well-structured website that brings in sales.
The last thing I want to add that will help you make sales on your blog is adding in an ad section delivered through a display network service. We don't use it personally because I don't like distracting users with ads on my website; however, it may provide you with some extra revenue. Here are some networks you can add to your site:
Google AdSense (most popular)
Disclaimer: I haven't used any of them so I can't tell you which one I would recommend using.
The way these networks work is whenever someone lands on your site, the network company will pay you per each impression (view). If you have thousands of visitors a day, this may bring in a reasonable amount of money. It's up to you if you'd like to display this on your website.
Once you start to make sales regularly, you can begin to optimize your site to increase conversions and sales. Click here to see a list of tools that will help you with that when that time comes.
When you start, make sure to register your business online.
LegalZoom is a service that will help you register your business online. Provide them with some information, and they will file the necessary paperwork on your behalf. Once the process is complete, they will send you legal paperwork stating that you are an official business.
On top of that, LegalZoom also offers other services you may use in the future. I used them a few times when I started because they provide legal advice for a very affordable price.
Make sure that you are prepared with a desktop or a laptop. If your budget is tight, invest in a keyboard for your tablet if you have one. This doesn't have to be an expensive purchase. See what offers you can find on Amazon - click here to view offers.
Working on a larger screen is much more comfortable. I can't imagine starting out on a phone or a tablet. On top of that, a lot of the services that you will be using are not mobile compatible. Be well prepared.
Focus on establishing a brand the moment you start your blogging business. People trust brands and building trust in the first few years should be your primary focus. Focus on your online image and deliver the best content you possibly can.
Marketing is where things usually go wrong. If you have little to no money, don't go starting with paid ads, nor should you go out and hire a marketing company that offers services for $250 a month. It will end bad nine out of ten times.
Your focus should be to build up your brand and reputation. Write a lot of guest posts and link back to your blog so that you navigate readers over from another blog to your blog. A good link building strategy is entirely free, and all that is necessary to grow a large readership. To sell users, you will have to create great content. Don't think that producing poor content will get you any results. Readers won't read your content if it's poorly written or contains a lot of grammatical errors.
If you need help with grammar, use Grammarly (I use them daily and it is free)
Before you start writing guest blog posts, make sure that you identify how you will make money on your blog. Most likely, you will do so by promoting your own products or by promoting someone else's products through an affiliate partnership.
If you are promoting your own products, you will have to have a business of some sort. We have multiple guides on how to start various businesses for under $1,000 which all can be found here:
How to start an e-commerce business (currently I'm invested in 2 e-commerce businesses) - click here.
How to start a subscription box business (started my own when I was 21 and sold it the same year) - click here.
How to start a service business (where I started and still own the company today - this is only recommended if you are starting a local blog) - click here.
How to start a t-shirt selling business (part investor in a brand who uses this model as one of their revenue-generating strategies) - click here.
How to start a software company (owner of 2 software companies) - click here.
How to start a marketing or consulting company (owner of a marketing and consulting company) - click here.
If you're promoting other products, find ones that are established, and offer high commissions. For example, through BookingKoala, we offer 30% commissions on a recurring basis, which means that if a customer is paying us $100/month, you get $30 each month for referring a client over to us. If you are a marketer and you'd like to promote our services you can sign up for the affiliate program by clicking here.
Once you've identified your money-making pages, make sure that people find them on your blog, and start driving traffic through proper guest blogging. Keep repeating the same process until you see $5,000 in profit per month. Once you hit that goal, you should now start experimenting with your marketing ideas.
To find a blog which allows guest posting, you will need to do a lot of manual work. Don't pay any fees if they ask. This is a numbers game, so be patient and look for excellent and reputable blogs to contribute to. Keep in mind to treat their blog like your own and produce the best content you can.
I'd also recommend checking out a blog post I wrote on how to sell more stuff - click here.
If you ever are thinking about hiring a marketing company, I'd also encourage you to read this post - click here.
Always remember the fundamentals
Bookmark this entire guide and come back to it whenever you are confused about something. These are the fundamentals of building a big brand on a low budget, and you will never want to forget them. Fundamentals will get you to the big leagues.
Look at it this way; in basketball, there is a proper way of shooting a basketball. If you are a shooting guard using the wrong shooting form for 20 years, you're going to miss out on a lot of awards, records, and opportunities. The same applies to business. If you don't learn the fundamentals, you will leave a lot of money on the table. Not only that, but it will take you longer to generate any sales, resulting in frustration.
Focusing on the fundamentals of the business will help you get small wins faster, which are vital to keeping you motivated, preventing you from eventually quitting. I know this is a lot to take in all at once, but if you keep working at this daily, it will start to become part of you.
Remember, every success story has a beginning.