How To Become An Influencer Step By Step
Updated: Oct 16, 2019
The majority of all upcoming millennial entrepreneurs want to become influencers. Personally, I avoided becoming an influencer as long as I could, but the benefits are too good to pass up. If you have a unique background, story, or message that people resonate with or like, it can be a huge benefit to you or your company. Here are ways that you can become an influencer:
Blog (what I do)
And anywhere else you can build a following
Lets quickly take a look at some of the pros and cons of becoming an influencer:
Pros of becoming an influencer
Low start-up costs (under a $1,000)
Easy to scale
Unlimited income potential
You can promote your own brands
Can all be done online, while traveling, or from home
Ability to gain someone's attention
Cons of becoming an influencer (for some)
You have to be more open
People expect you to share things with them
If you decided that this route is for you, let's gets started.
Pick a niche that you'd like to be recognized for such as a marketer, a comedian, a trainer, or a traveler. The possibilities are endless, so make sure you pick something that you will enjoy and have experience in. It doesn't matter if the niche is crowded either because as long as you can bring something unique to the audience, they will acknowledge and follow you.
Once you know the industry that will suit you best, pick the social channel that you'd like to grow. If you enjoy and have time to make videos, Youtube may be an excellent fit. If you want to take a lot of pictures, Instagram could be great for you. If you enjoy blogging, that could be something that you can look into. If you have a lot of time you can grow them all at once.
If you want your channel to grow fast, you should start a business that fits the same niche and demographic of your audience. For example, if I want to become a comedian, I'd probably focus on Instagram. I'd make my channel funny which would make it the perfect fit for a t-shirt selling business.
When starting my business, I would then focus on making funny t-shirts that I would later wear and tag in my videos and photos. I would also probably include a link to my store in my bio. If the t-shirts are fantastic, your channel will bring in people that want to have a good laugh and naturally they will buy your t-shirts. You can later use your profits to keep growing your channel.
Later as you grow, people will pay you to promote their products, which will result in a second flow of income for your personal brand. Then you can continue to add other streams of income by creating other businesses or investing and partnering with more companies.
If you'd like to start your own business to grow your personal brand at low cost (under $1,000), here are guides I put together to help you do that:
How to start an e-commerce business (currently I'm invested in 2 e-commerce businesses) - click here.
How to start a subscription box business (started my own when I was 21 and sold it the same year) - click here.
How to start a service business (where I started and still own the business today - recommended only if you are building a local audience) - click here.
How to start a t-shirt selling business (part investor in a brand who uses this model as one of their revenue generating-strategies) - click here.
How to start a blogging business (currently doing it) - click here.
How to start a software company (owner of 2 software companies) - click here.
How to start a marketing or consulting company (owner of a marketing and consulting company) - click here.
Pick something that fits your lifestyle, goals, and that you will enjoy.
Focus on establishing a brand the moment you start. People trust brands and building trust in the first few years should be your primary focus. Once people trust you, they will listen to your advice and follow your recommendations. Some might buy your products to support you for bringing a good laugh to their lives (if you're a comedian or entertainer).
Your marketing strategy is to build a business that will supplement the growth of your channel. This is where a lot of influencers go wrong; they don't have a way of making money, which results in no growth.
If you build a business perfect for the audience you are trying to attract, they will buy your products, and you will have more money to spend on promoting your personal brand. Once profits start to come in regularly, the possibilities will be endless.
The hardest part is to create good content that will attract visitors to your channel. Focus on creating excellent content to draw in readers. My strategy is to write helpful content on this blog. It's something I'm good at due to years of experience. This helps me build a larger community of readers, which results in a larger following on my social media accounts. They usually subscribe to all of them because they either want to know how I live or want to know when another post is going live.
On top of that, more people find more about the businesses I own, and some become customers, increasing the amount of revenue my companies make. By growing my personal brand, it impacts all other companies I own, which, in turn, grows my personal brand faster.
Always remember the fundamentals
Bookmark this entire guide and come back to it whenever you are confused about something. These are the fundamentals of building a big brand on a low budget, and you will never want to forget them. Fundamentals will get you to the big leagues.
Look at it this way; in basketball, there is a proper way of shooting a basketball. If you are a shooting guard using the wrong shooting form for 20 years, you're going to miss out on a lot of awards, records, and opportunities. The same applies to business. If you don't learn the fundamentals, you will leave a lot of money on the table. Not only that, but it will take you longer to generate any sales, resulting in frustration.
Focusing on the fundamentals of the business will help you get small wins faster, which are vital to keeping you motivated, preventing you from eventually quitting. I know this is a lot to take in all at once, but if you keep working at this daily, it will start to become part of you.
Remember, every success story has a beginning.